Annual “DIVAGE” attendance at Beautyworld Middle East

Divage, brand of make-up and fragrances, will attend the Beautyworld Middle East exhibition, one of the most important International fair in the Middle East dedicated to the world of Beauty.

On this occasion, Divage will present its on-going collection which boasts more than 450 references covering all make-up segments: eyes, brows, nails, lips, face, fragrances and accessories plus the coming launches and new one-shot collections which will enrich its portfolio.

As new products Divage will present:

• Pump It, An extraordinary effect from the first touch of lashes! Mascara contains a unique component raising the lashes from root, increasing the volume of vision. A complex of natural waxes ensures perfect application without lumps. The pigment of black coal in the composition gives it an intense Black color.
• Good Vibes, Mascara that perfectly separates and wonderfully lengthens your eyelashes. Special silicone brush for extra long and super defined eyelashes! This mascara gives ONLY good vibes!
• Brow Sculptor, the important new product has just arrived and is already a leader! The mascara for brows designed to colour and outline them all day long, with a final ultra-natural effect.
• Eyebrow Fixer Waterproof, another new super volume fixer. The fast-drying gel texture and the practical and high-precision brush allow combing, thickening and fixing the brows for a natural and long-wearing effect in a single gesture.
• Il Lip Primer, designed to reduce to a minimum the smudging of lipsticks and glosses, it creates a film between the lips and the product, helping its staying power and for a smooth and soft finish.
• Face Matt Primer, the most recent, which completes the face offer for a matte finish. This new professional face primer creates the perfect base to apply foundation, blush or powder. The secret to perfect and long lasting make up.

Focus on limited editions amongst which:

#TAKEMYHAND is the first capsule collections, dedicated to a new line of gel effect nail varnishes. The UV Gel Lux, which enrich the Divage nail world. Six Varnishes and a Top Coat with a revolutionary professional formula in gel, perfect for ultra-shiny nails with a super glossy finish. The colour palette ranges from pastel shades to strong colours, giving an intense and even effect from the very first coat and drying in record time.

#METALLIC VIBES is a collection that audaciously interprets the metallic trend, playing with magnetic and super pigmented colours: the Everlasting nail varnishes, Metallic Glow eyeshadows and the Metal Glam liquid lipsticks, interpret nails with vibrant and intense force, luminous and bright eyes and lips in dazzling shades.

The choice to focus on new products and mini-collections is part of a wide strategy, which, among others, aims to lead the brand closer to the daily needs of women and be perceived as a true Beauty Consultant.